THE DESIGN DECISIONS

A better reason
to choose Geekland.

Make Geekland IT feel like an experienced, accountable local partner. Give a small-business owner a clear answer to three questions: what do you handle, why should I trust you, and how do we start?

This is a private website concept. The live WordPress website has not been changed. The preview now includes the homepage, three service pages, industries, about, contact, a resources index, and three guide pages. Marketing navigation stays inside the preview. Booking and client portals open existing Geekland IT destinations. The inquiry form demonstrates a confirmation without sending or saving information.

1. Lead with the buyer’s problem.

   Change: Give the homepage a direct headline, an explicit audience, and one short explanation of the offer. Why: “IT handled. Business moving.” translates your work into an outcome a business owner understands. The supporting copy immediately explains managed IT, cybersecurity, Microsoft 365, and the Twin Cities focus.

2. Make the visual system feel intentional.

   Change: Preserve the existing logo and cyan identity. Add deep navy, softer neutral backgrounds, consistent spacing, larger type, and one restrained custom illustration. Why: A site selling reliability should look controlled and cohesive. The current desktop header wraps the client portal onto another line and shows a hamburger alongside the full navigation; the new header gives each action a clear place.

3. Turn the service list into a decision.

   Change: Organize the homepage around three understandable areas: everyday IT, protection, and Microsoft 365. Keep the technical detail on dedicated service pages. Why: Visitors can understand the offer without working through six overlapping service descriptions and a long explanation of what an MSP is. Backup and recovery stay visible within protection.

4. Use your strongest proof sooner.

   Change: Put your verified experience, veteran ownership, real client feedback, name, and existing portrait into the homepage story. Why: Kevin Prow is a stronger differentiator than generic language about “our team” and “cutting-edge solutions.” A short, authentic review carries more weight than a large badge announcing excellence based on two reviews.

5. Speak to the right local businesses.

   Change: Make the industries already named on your site visible on the homepage, with short examples of the work that matters to each. Why: An accounting firm or medical practice should quickly recognize its needs. The copy avoids blanket promises that a service automatically makes a customer compliant.

6. Give prospects one obvious next step.

   Change: Use one consistent invitation to a free introductory conversation, with email as an alternative. Put client support in a separate, easy-to-find path. Why: The current site alternates between getting started, a cyber strategy session, and booking a call. A business owner should understand what the first step is without decoding several offers.

7. Make the real WordPress implementation maintainable.

   Change: Implement the approved design in staging using reusable components, shared typography and spacing rules, compressed imagery, and simple responsive layouts. The design can be carried into WordPress/Divi or a code-based website. Keep valuable page URLs and redirect any URLs that change. Why: This gives your developer or bot a fixed design to reproduce and reduces layout drift. Update the old footer year, remove the stray “a0” on the homepage, remove the duplicated founder paragraph, and review claims such as round-the-clock human assistance against the support you actually sell.